Anritsu | Anritsu Group Concept of CSR

Social Demand and Solutions of Anritsu

The Anritsu Group conducts business worldwide, mainly in the fields of information communication, food and pharmaceutical products.
Advancements made in information communication has led to connecting people with people, people with society, and enterprises with enterprises, which represent significant changes in daily life and business. Its use is also broadening in many areas, including distance learning, remote medical care, and IT applications for transportation systems as well as applications for reducing environmental impact (e.g., Green by ICT).
These are responses to social issues such as bridging the digital divide, providing greater access to medical care in developing countries, reducing traffic accidents and protecting the global environment, and they are also conducive to the sustainable development of society.
In the field of information communication, the Anritsu Group provides measurement solutions for R&D and production of mobile phones and electronic parts for communications systems. It also provides solutions for the construction and maintenance of communications infrastructure and quality assurance of communications networks. The Group provides optical communication devices and bandwidth control systems that control data flow through networks, thereby contributing to the creation of communication environments that ensure reliable connections and stable quality. Anritsu has been able to maintain its No. 1 position worldwide, especially in measurement solutions that support R&D for LTE devices and mobile phones which represent next-generation communication systems, and in the construction and maintenance of mobile phone base stations.
Food and pharmaceutical products represent the foundation for everyday life and well-being. Around the world, people have come to demand and expect safe food and pharmaceutical products. As a result, food manufacturers are increasingly focusing on improving the quality of their products. In response to public demand, Anritsu Industrial Solutions Co., Ltd. supports food safety and security by providing quality assurance solutions, including X-ray inspection systems for detecting foreign substances in food, such as metal, plastic and bone fragments.

Business Globalization and CSR

Globalization continues to unfold in the measurement business, which offers solutions to the information communication field.
Our ratio of sales outside Japan rose from 71% in fiscal 2009 to 73% in fiscal 2010. The current long-term business plan (GLP2012) sets goals for boosting our total global market share from 10% (fiscal 2009) to 13% (fiscal 2012) and expanding the sales ratio outside Japan of our industrial automation business targeting food and pharmaceutical products from 29% (fiscal 2009) to 33% (fiscal 2012). Meanwhile, the percentage of employees outside Japan increased from 37% (fiscal 2009) to 38% (fiscal 2010) on a consolidated basis.
We will help develop an affluent global society by pursuing innovation through the full utilization of our potential strengths.
These consist of R&D capabilities, which enable us to offer a broad selection of products, our expert customer support, and our human resources and organizational power that drive our global business expansion, all of which allow us to achieve sustainable corporate growth.
Our social responsibilities in business operations will be fulfilled by implementing the basic guidelines stated by the corporate philosophy, vision and policy of the Anritsu Group. At the same time, we will observe the United Nations Global Compact, which lays out the principles of conduct for a global enterprise, and the Anritsu Group Charter of Corporate Behavior, which presents the shared values and perspectives that unify Anritsu’s operations worldwide.

Meeting our Goals for CSR Management

In 2006, the Anritsu Group set four goals toward realizing an ideal future. Since then it has been establishing the foundation for its CSR management through various initiatives and in line with global business development.
Goal 1, “Contributing to Build a Safe, Secure, and Comfortable Society,” is what the Anritsu Group aims to do through its business operations. Goal 2, “Maintaining Harmony with the Global Socio-Economy,” represents an ideal global enterprise that has well-maintained diversity among employees, duly considers the entire supply chain, and is committed to contributing to local communities. Goal 3, “Promoting Global Environmental Protection,” aﬃrms our determination to protect the environment throughout the entire product lifecycle, while Goal 4, “Promoting Communications,” directs us to improve our communication skills with stakeholders who support CSR management. Looking ahead, we will strengthen our management and further improve stakeholder communications to achieve these goals.

Toward Realizing our Goals 12 Material Issues

Anritsu is promoting CSR activities by implementing the basic principles of its company philosophy, vision and policy into practice; by respecting the Global Compact that Anritsu upholds as a global enterprise; and by adhering to the Anritsu Group Charter of Corporate Behavior that sets out concrete values and behavioral guidelines.
Anritsu works within the framework of its CSR Goals, as a medium- to long-term plan that makes the direction of its CSR activities clearer and more concrete. In fiscal 2008, we assessed the relative materiality of individual CSR concerns to more tightly integrate our CSR activities and business operations toward achieving these goals and increasing medium- to long-term corporate value. Following the process outlined below, we identified twelve material issues.
We selected issues which should be focused on.

Method and Result of Assessing Materiality

Process of assessment
To ensure objectivity and comprehensiveness, we selected 142 items representing the expectations of society. The measured result of each item was then plotted on the two axes of "Importance for Stakeholders" (social impact/interest:y-axis) and "Importance for Anritsu" (impact on corporate value: x-axis). Interviews with 30 employees helped us learn about their awareness of these issues in the context of actual business operations and fostered a proactive understanding of their relative importance and of developing a shared awareness.

12 material issues
As a result of the assessment, 12 of the 142 items were plotted in the area of especially high importance (circled in red in the figure below) and identified as material issues for Anritsu. By further dividing the area into the three sub-areas of High-priority issues, Subject to effective management, and Subject to effective communication, we were able to uncover clues leading to the development of concrete initiatives.

*1 Rated on a scale of one to ten based on the content and frequency of appearance in surveyed items from various guidelines and research/rating agencies as well as survey data from stakeholders inside and outside the company.

*2 Impact on medium- to long-term corporate value was rated on a scale of one to five based on interviews with the CSR Promotion Committee and thirty CSR promotion members responsible for CSR activities.

High-priority issues

Highly important for both stakeholders and Anritsu, and to be addressed as priorities.

Management is effective

Issues considered highly important for stakeholders and requiring greater effort to gear up to the level of their expectations from the perspective of reducing risk.

Communication is effective

Issues considered highly important for the company and that represent opportunities through increased social visibility.